5 Power Tips For Using YouTube

Are you making the most out of your YouTube content? If not, here's 5 tips to 10X your video posting game!


#1 The Power of Search: YouTube is owned and operated by Google. Google is the world’s largest search engine. YouTube is the world’s 2nd largest search engine which gives you a huge advantage if you position your brand as customer facing. People are searching for how to videos and product review videos all day long. Reviewing a specific product like barge cement, or glade sugarplum fantasies air freshener can almost guarantee that your content will land in the lap of users actively searching for it.

#2 One Engine to Rule Them All: If you can position your video and rank on the first page results on YouTube (top 20 videos) You have an increased chance of ranking on the first page of Google for the exact topic of your video. “How does a glade sugarplum fantasies air freshener smell?” This is laser pointed positioning and there is a great chance that you will absolutely rank on the first page. (Video idea).

#3 Hashtags: YouTube now allows up to three hashtags to be displayed above the fold on every video. (Above the title). This allows you even more precision targeting of your content. If you’re brand is unique enough, you can dominate white space on the platform. When people search you’re term, they will find you.

#4 Different is better than Better: The unique thing about YouTube is that it allows you to show off your personality. This is huge in the brand building and marketing niche. People love to do business with those they feel an emotional connection with. There is only one you and no one else can deliver their message like you. Don’t ever be afraid to be yourself. In the long run, your community will respect you for it.

#5 Consistency is Key: In order to be successful on YouTube it is vital that you develop a posting schedule and stick to it. Make sure you are posting at minimum one new video a week. You have to stay current and you have to stay relevant. Make sure you are producing real value adding content and making those deep emotional connections with your target audience. Help them, provide a solution. You are not the hero in your customers story, they are. You are simply the guide that is providing a solution to help them on their journey. If you master this, then you are well on your way to being successful.

Charles Watson


Expert Influencer Academy

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