You need them, your competitors need them, and any business in existence needs them: new customers. They are the lifeblood of any business, and in order to grow, thrive, and succeed, you’re going to need an effective customer acquisition strategy that keeps delivering new faces over and over again.
“What are the best ways to acquire new customers?”
This is the fourth most popular question asked by social media marketers in 2019, according to Social Media Examiner’s industry report. In today’s online world potential prospects and customers are constantly bombarded with advertisements, coupons and pop-ups. It’s getting harder and more competitive to catch the attention of your target audience.
So, what actions can you take to ensure that you have a successful way to acquire new customers? Here are three tips to keep you ahead of the competition.
Partner with a company, creator, or brand that complements your products or services. Ultimately, getting new clients to engage with your business comes down to trust. Your prospects have got to trust you enough to do business with you.
You can either build that trust over time, or you can “borrow” that trust from someone else. Partnering with other experts and business owners that have related, but not competitive, set of services or products is a great way to get noticed. These businesses have a customer base that may benefit from your products or services.
By connecting and building mutually beneficial relationships with these kinds of businesses, you greatly increase your chances of gaining new customers and creating another reliable source for your sales funnel.
#2 Do In-Person Events
Live events like tradeshows, local networking events, and charity fundraisers provide a great opportunity for you to meet your target market in person. Customers like to experience brands and companies on a personal level, not just interact with them online.
Attending or hosting a live event gives customers a unique opportunity to get to know your business, and the personality behind it. This is a great way to build a personal relationship and add value to potential clients.
Shaking hands and handing out business cards builds trust and positions you as the key person of influence in your niche. If you can position yourself as the “go-to authority” then your prospects will seek you out when the time comes for them to do so.
#3 Add Value Upfront
The art of creating value for your prospects starts with the ability to see your business or brand through the eyes of your target audience. Consider what’s important to them and how your product or service will make their lives or business better.
What problem do they have? How will you help them overcome those obstacles to be more successful?
It’s important to realize that in your business or brand, you are not the hero of your story, your customer is. Your job is to be the guide. The mentor that steps in and bridges the gap to help the hero, your customer, reach their goal for a more successful business or better life.
Many businesses miss the boat by solely focusing on themselves instead of the customer. Shift your focus to providing content and solutions that focus on your customer’s needs. Doing so will shift your strategy into a “start helping, stop selling” mentality that potential clients will appreciate.
The success of these strategies will depend on how much you actually like doing them, and how well you do them over time. There is no shortcut to growing or marketing your business.
Pick one or two of the three strategies mentioned and execute them as well as you can, give them time to work. At the end of the day, all you need is one strong winner to have a nice new stream of loyal customers.
Charles Watson, M.B.A., T.M.
Digital Content Strategist / Founder
Connect with me on LinkedIn