The goal of any business or brand is to increase your credibility, boost sales and have a steady stream of clients. One of the quickest ways to achieve this goal is to position yourself as an Industry Leader. Industry leaders achieve the above mentioned by being able to maintain a professional and consistent brand presence. This applies to materials you produce, services you provide and social media channels that you engage with. So how do you boost your profile and become an industry leader in your field?
Here are four tips to get you started.
#1 Publish High-Quality Content
Creating and publishing valuable, helpful and shareable content is vital to becoming an industry leader.
The goal here is to help your clients and target market solve a problem or challenge in their lives.
This strategy allows you to move beyond just being another person trying to sell something.
This strategy takes time to pull off, but it is really the quickest way to build authority, credibility and trust with your content. Remember, becoming an industry leader is a marathon not a sprint. You need to create long-term strategies that allow you build a community, service your niche and become the first choice for your prospects when they look for solutions to their problems. As you demonstrate your expertise in your content model, you will become the go-to authority in your niche.
#2 Provide Free Resources (Lead Generators)
Another excellent way to establish yourself as an industry leader on your topic is to offer your target market a free resource which helps them solve a specific problem or challenge.
Take a moment to reflect on conversations that you have had with either current clients or prospects. Have they asked you for advice? Maybe how you lost 20 lbs.? How did you manage to grow your Facebook Fan Page so fast? How is it that you know all the coolest Airbnbs in the Denver area?
If you’ve ever had anyone approach you and ask how you accomplished something, that is a great indicator of a topic that you should create free content around. Offering free resources accomplishes two goals.
First, it shows your prospects and clients that you understand their concerns, and second you can leverage this free piece of content to build your email and contact list. Your free resources should provide value and be something that people are willing to give up their contact information for.
#3 Build a Community
Building a community though a LinkedIn group or a Facebook group can help you to establish yourself as an industry and thought leader. If you have a brick and mortar location or are location specific you can also create local Meetup groups. Running a group has several key benefits. First off, you’ll have a group filled with your ideal prospects, clients and customers, this makes it a lot easier to build relationships and connect with new prospects.
The true value of building a community is that it allows you to quickly build your credibility and authority as a leader by consistently sharing valuable information.
#4 Write a Book or a Research Study
Writing a book or publishing a scholastic study is an incredibly effective way to step outside the box and instantly position yourself as a leading authority in your niche. Authors are automatically perceived as instant subject matter experts. This in turn can attract things like media attention, impress higher value clients and create opportunities for you to become a keynote speaker and work with large brands.
Working as a consultant to organizations and businesses is extremely lucrative and a great way to accelerate your business or brand.
No one becomes an Industry Leader overnight. The secret to become one though is straight forward. Have a consistent, valuable and professional online presence. Provide high-quality content. Build a community around your topic and offer your prospects free value. Sticking to these tips will get you to become an industry leader in no time.
Charles Watson, M.B.A. ,T.M.
Digital Content Strategist / Founder
Connect with me on LinkedIn