Adding hashtags to your marketing strategy is an important move that can greatly increase your chances of being discovered on some popular social media sites.
Hashtags are those little keywords that you can find within the body of any social post, or located near the bottom of the completed thought. Hashtags can be single words, two words, or even phrases. Hashtags should always be relevant to the type of content you are posting and should only total about two to three targeted keywords.
If you follow the blueprint above you'll see some great benefits to using hashtags. We've listed three for you below.
Increased Viewership: Hashtags help people discover your content on most social media sites. Sites like Facebook, Twitter, Instagram and LinkedIn are all prime real-estate for hashtags. The trick is to do some research first. You want to pick a hashtag or hash-phrase that represents your brand or small business. If you're just starting out, look for hashtags that don't have an ungodly amount of posts. You're better off building your brand in hashtag white space and steering clear of bigger brands for now.
Build Social Followers: Hashtags allow you to find new customers and build market value. Monitor trending tags and see if you can jump in on any opportunities. A great way to do this is to jump in on conversations that are already taking place with the associated hashtag. Get in those comments, add real value and you'll peak curiosity in no time.
Branding: Hashtags can help brand your image or business. Set up a specific hashtag for yourself. Ours is #expertinfluenceracademy Own that hashtag! This will help rank your content higher in major search engines. Your goal is to become an authority for your specific hashtag. Dominate it! Then, search your hashtag on Google and Bing and see how you rank. As you add more value, hashtag volume and content, you'll organically climb the search engine rankings.
Following these three simple steps will allow you to slowly carve out your section of the inter-webs and build yourself some respectable value. Using hashtags will allow you to find just the right audience to engage with you and your brand.
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