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Content is King


These days the average smart phone user is constantly bombarded with advertising, catch sales pitches, jingles and tons of other forms of advertising. So how do you get your message out in-front of your target audience? Content. You're content must speak to your audience, grab their attention and walk them through your marketing funnels in an easy to understand fashion. To accomplish this, here are three ways that you can improve yourself and your brand, to produce better content.


Invest in self-development. A Japanese proverb says: "I will master something, then the creativity will come." You need to have authority and be credible. By investing in your topic and really understanding it, you'll be able to simplify your message and reach a wider audience.

Create a story. Using a story to convey a particular concept forces us to develop ideas to make it more effective. At Expert Influencers Academy, we teach that you are NOT the hero of your brand or business, your end user is. Position your brand or business as the guide. Solve your customers problems, offer a solution to make their life easier. By adding value to your audience's life, you create automatic trust, believe-ability and loyalty.


Interview others. - The best way to learn about your topic and to gain authority is to interview the experts in your niche. Most of the time experts really love talking about their area of expertise and you just have to be the vehicle to carry their message to your audience. This type of content usually leads to cross promotion on multiple platforms and can grow your audience base significantly.


Practice these three principles in your content and marketing strategy and you'll reap the rewards of your hard work paying off in the form of successful, meaningful and long term brand growth.


Charles Watson

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