According to Pixlee Social Media Influencer. A Social Media Influencer is a user on social media who has established credibility in a specific industry.
A social media influencer has access to an audience and can persuade others by virtue of their authenticity and reach. Quickest way to become an Influencer / Personal Brand is to share
What you’ve learned about life, or any specific topic in the world, any accomplishment you’ve had or obstacle you’ve overcome. Take the knowledge, Package it, so that other people find it useful and valuable.
You know, one of the biggest injustices that we as individuals we place on ourselves it the limiting belief that our story doesn’t matter.
We tend to devalue our positions in life and what we know. Most of us do this because we exercise humbleness and humility. Who am I to talk about this? Who am I to be the expert? I’m not Special, Nobody Cares… sound familiar?
I am here to tell you. What we know, Our Life experiences, Obstacles and Trials… Those turn out to be … our greatest assets. So how do you get your message out there and start to build a business or brand that people trust, value and makes you money? Here are three tips to get you started.
#1 Be Consistent
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach.
Don’t be scattered in what you share via social media. Show what you know and share what your audience will find relevant to their lives. The goal is to be relevant and authentic. According to Facebook Blueprint Creative Best Practices, “You need to create content that does one of the following: makes me cry, makes me laugh or surprises/provokes me.”
Focus on the things that helped you figure out the problems of your topic. Make sure your content enriches the lives of your followers and community. The goal here is to elicit a response from your audience, to naturally draw them in and get them to engage with the content you create and share.
#2 Leverage different Media Types
Today more than ever we live in a 24 hour a day society. People are on different schedules and their time (which is their most valuable resource) is short.
Work, School, Gym, Baseball practice, Kick ball league, projects, homework. The list goes on and on. To have the best chance of success, your content needs to exist on multiple platforms and in multiple formats so that your Community / followers / Customers can consume your content on their own schedule.
The easier you make it for your target audience to find you and integrate you into their lives, the faster you will grow. In order to accomplish this, focus on a few modalities that people prefer.
Read – E-books, Blog posts, Journals, Lecture Transcripts
Listen – Podcasts, Audio Books, Audio Training Courses.
Watch – Online Video, DVD Series, Home Study Courses.
Research others in your topic, follow them, study them.
What avenues or platforms are they using to deliver their message? How are people responding? Pay attention and mimic those who are already successful.
Reaching out to your audience directly and just plain asking them what they prefer is also a great, immediate and effective way to know where you should be focusing your attention.
#3 Engage / build a community
Today’s Social Media Audience wants more! They want direct contact with a business or brand. They want to know that they are important.
They want to know you care and that you are there for them when the need for a solution arises.
One of the best ways to build loyalty and trust is to build a community around your brand, products or services.
Society today teaches all of us that we all matter, we all have a voice and that we all have the right to be heard. As a Social Media Influencer, if you’re not meeting this need for your target audience, then you’re falling way short of the mark.
Responding to comments, Creating Groups, getting into the day to day public chatter of your community is perfect for bringing people together, getting them fired up, and recruiting ambassadors that will champion your business.
#4 Meet People in Person
If you become a Social Media Influencer at some point in your journey your audience, followers and costumers are going to want to connect with you or your brand on a deeper level. This provides a great opportunity to develop more in-depth, personal deep dive opportunities for your audience.
Getting out to conventions and events that are based in your target niche is one of the fastest ways to grow your base.
People love to be able to put a face to a brand or product. It makes them feel personally invested in you and the face to face time is invaluable for everyone involved.
Get out, be seen and collaborate with others in your niche. In most markets’ creators love working with other creators. It’s a great way to generate more content.
Brainstorm new ideas and opportunities and in most cases the other party is willing to help promote your collaboration and help get your name out to a wider audience.
In closing, being a Social Media Influencer takes a lot of hard work, dedication and determination.
The good news though is that in today’s world there are hundreds of thousands of people that this is a real career and a real industry.
Everyday Authors, Mentors, Life Coaches, Personal Trainers, Speakers, Entrepreneurs, consultants, online marketers. They are all out there from all around the World. Sharing their message, enriching a community and yes, making a living.
If they can do it, you can do it too. Following these four tips laid out here, will give you the boost you need to get started.