SEO is one of the most powerful tools you have in your arsenal for getting your content in front of your target audience, but it doesn't have to be complicated.
A recent study by HubSpot shows that over one-third of traffic driven to business websites is direct or organic. In fact in today's market organic traffic accounts for more traffic than paid and social traffic combined. What's the big take-away from this? SEO is more relevant today then ever.
If you have any sort of Internet presence (write a blog, have a website, sell products via social media, YouTube channel) SEO should be a vital part of your online marketing strategy.
Yes, SEO can be a bit overwhelming when we start to think about all the elements involved. Typical Search Engine Optimization (SEO) requires extensive knowledge of search engines, keywords, tags, meta-data, algorithms etc. It also takes time to practice and to get right. SEO best practices are ever-changing and evolving. Algorithms are updated all the time. According to Moz Google alone changes their algorithm around 500-600 times a year.
Don't fret though, We here at Expert Influencer Academy have done a lot of the heavy lifting for you and we've come up with an easy and simple plan that you can follow to start building up your SEO and move towards the top of the search results. If you can get these basics and simple to follow tips down, you'll be off to a great start.
3 Basic SEO Tips You Need To Master
Backlinks or just plain old links "are created when one website links to another. The link to an external website is called a backlink. " Links from high-authority sites tell Google that your site is trustworthy and relevant. It's like having someone stick their neck out for you. The more people "links" that do? the more your influence climbs and the higher you rank.
One of the fastest ways to build backlinks to your content is to produce an original case study or original study of some kind. Publish an interesting piece of research in your niche that was carried out by either you or your company. Creating a piece of "Wow!" content is a great way for others in your industry to link back to you. People will actually want to mention your article, paper, or research in their own posts.
Another way to increase links is to write testimonials or reviews for other companies or brands that you've worked with. Which company wouldn't want a glowing review of their products or services? Simply make a list of companies you've worked with and reach out to them via e-mail. Mention to them that you would like to write a review of their products or a testimonial for them. Make sure you politely ask them for a link to your testimonial or review so that you can link back to it as well. For more information on why testimonials are important, check out this article by Rocket Spark.
This one should be a no brainier but you would be surprised how many people let it slide. If you're not putting thought, effort, and originality into your content, then you're doing it wrong. Content is a huge ranking factor for search engines. You want to be producing value adding content to your prospects, leads and customers. The quickest way to do this is to add value and help solve your target audience's problems.
Examples of this can be; What's the best home school program? How do I sell my home? What's the best restaurant in Tampa Florida?
Your Content needs to help your audience solve a problem, and get from point A to point B. Content keeps your audience engaged with your business or brand. Google wants to serve up the freshest most relevant content to it's users. In order to stay near the top, you must produce fresh content consistently. This will show the search engines that you are active and that you are worthy of a first page listing.
One of the best ways to beef up your content is to create long-form content.
Make sure it serves a purpose and that it will leave your audience better off then when they found it. Give your content depth. The richer and more informative your content is the longer your audience will stay engaged. This helps curve bounce rates and shows the algorithms in place that you're relevant.
Another way is to produce different types of content on your platforms. Variety is not just the spice of life, but also marketing. Switch it up, create blog posts, videos, tutorials, surveys, questionnaires. There are tons of modalities you can use to connect with your target audience. Switch it up and see which ones they prefer. This is also a great way to help you avoid burn out. By producing different types of content, you'll stay challenged and engaged in your own business. That excitement will transfer over to your clients.
Today Mobile SEO and format is more important than ever.
In March of 2018 Google announced that it was rolling out mobile-first indexing.
This means that Google has typically used the desktop version of a page's content, but from here on out they'll be using the mobile version of your website for indexing and ranking. If you want to read more into this, check out our other blog post Three SEO Trends to Follow in 2019 .
The fastest way to determine if your site is optimized for mobile is by using Google's "mobile-friendly test". This will tell you if your site is mobile-friendly and offer some suggestions on how to fix the issues if it's not. Google Mobile SEO Overview is a great guide to use to ensure that you are following mobile best practices.
Yes, SEO is an ever-changing landscape and can be overwhelming. However, putting these tips into action will ensure that you make several hits for your effort. Remember, be proactive in how you approach SEO. Follow best practices and deliver real, valuable content that your target audience can use.
These strategies are easy to follow and implement. Keep an eye on important metrics like links, content and mobility. Doing so will allow you to pull ahead of the pack, and climb your way into the search results.
Founder Expert Influencer Academy