According to Search Engine Land 82 percent of smartphone shoppers conduct “near me” searches. Out of those 82 percent, 90 percent said that they were likely to click on the first set of results.
Smartphones are now the primary digital tool for most consumers, and the large majority of smartphone owners conduct local searches with varying degrees of frequency. What does all of this mean? If you don’t have a Google Business Page, you’re missing out on 82 percent of your potential market base, which can cost you millions of dollars a year, end of story.
So, what other benefits are there to having a Google Business Page? I’ve got four that I want to share with you right now.
#1 Visibility on the Largest Search Engine in the World
The website SEO Tribunal states that Google receives 63,000 searches per second on any given day. This works out to roughly 5.6 billion searches per day. No wonder Google is the world’s largest and most frequently used search engine.
Having a Google Business Page makes it easy for your potential customers to connect with you and your business. Customers can visit your website, send you a text messages, call your business, navigate to your store from Google Maps, and purchase your products without ever leaving the Google search engine.
As a local shop, these services and abilities alone are enough to see why having a Google Business Page is so important.
#2 You Can Create Posts
Remember Google+? Google might want you to forget about the failing social media site, but Google doesn’t take losing lightly. Since they shut down on April 2, 2019, Google has been slowly integrating social aspects into their search engine.
All of this is in the anticipation of Voice Search becoming a dominating factor of consumer behavior as Web 2.0 evolves. The social aspect of a Google Business Listing allows businesses to put up posts about you and your products.
It also allows you to list events, products, sales, pictures, videos and anything else you can think of to help market your business.
#3 Access to Analytics
That which gets measured gets improved and Google knows this. That’s why your Google Business Listing has an analytics tool that shows you how, and when customers are finding you.
The analytics tool also shows you how your content is performing on the Google search engine as well. Not only that, but Google helps you keep tabs on your competition by showing you what other businesses in your industry are posting on their Google Business Page.
As a business owner you can use this valuable information to better target not only your audience, but your competitor’s audience.
#4 Improve Your Business Reputation
Just like Facebook Business Pages, Amazon, eBay, and others, Google allows your customers to leave reviews about your business. Google reviews are a great way to build up a great reputation, trust, and loyalty for your business.
The website Learning Hub reports that nearly 95 percent of shoppers read online reviews before making a purchase. Your Google Business Page allows you to manage reviews, reply to those reviews, and more importantly address unsatisfied customers.
As you gain reviews your business credibility will increase which will put customer’s mind at ease and make your business the obvious choice for them.
In closing the only draw back from having a Google Business Page is the amount of work it takes to set it up, regularly maintain it, and update your products and services.
This is why most businesses hire professionals who are certified by Google to run their Google Business Pages. The cost of such a professional though is minimal in comparison to the exposure, value, and business growth that you’ll experience without it. Need help getting set up?
At Expert Influencer Academy we are an officially certified Google My Business Listing Expert, and we’ll be more than happy to discuss how we can bring your business online.
Charles Watson, M.B.A. ,T.M.
Digital Content Strategist / Founder
Connect with me on LinkedIn